Snapchat is improving its business discovery in the app | | Through this new twist in Snap Map called My Places; users can discover more than 30 million businesses and locate them on the map with 3 listing categories; places that are popular with your Snap friends, places you've liked, and places that you've previously visited. Additionally; the platform has shared some new insights into how it helps people maintain connection with friends. | | LinkedIn publishes new guide on effective brand building strategies The new free Brand to Demand pocket guide help businesses maximize their longer-term branding goals, in alignment with short-term sales targets. | | | Kids protection and longer Reels from Instagram All accounts belonging to users under 16 will be made private by default with the the option to switch it to public. In some countries, the restriction will be applied to those under 18. Plus, the platform has doubled the max length for Reels, up to 60 sec long. | | | TikTok pays tribute to classic and iconic TV ads Users are encouraged to provide their own take on ads like the Snickers' "You're Not You When You're Hungry", Old Spice's "The Man Your Man Could Smell Like", and Skittles' Iconic 'Touch' via its Re:Make Campaign. | | | How to save time by automating community management activities Community managers face great difficulties in guiding discussions, prompting members to participate and voice their opinions. Discover some of the automations you can do to lighten the workload! | | | Snapchat introduces Campaign Lab Available within Snap Ads Manager; the new Campaign Lab enables marketers to run split tests, view full results, and get recommendations on next steps. | | | Pinterest loses 24 million users as lockdowns ease After reporting 11 quarters of consecutive user growth, Pinterest saw a decline in overall users in Q2, though its revenue results remained strong for the period. | | | Twitter adds new Spaces sharing options and a new Shop module Discover the updates on its Spaces tool here and click here to learn how the platform is testing a new feature that allows brands to add a shopping section to the top of their profiles. | | | Spotify introduces What's New feature It will appear as an icon on the upper-right corner of the app, next to the Recently Played and Settings shortcuts. The icon will display a small notification dot when there's a new release from an artist you follow. | | | | | |
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