Convenience Big Store: Why Creed fandom is inspiring 'divorced dad' dress-up at the rodeo

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March 7, 2026

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Jordyn, of the online account Jordan's Golf Groove and co-creator of the Divorced Dad Dress Up event for Creed at Houston Rodeo, is shown in Houston on Wednesday, Feb. 18, 2026.

They're not all divorced. They're not all dads. They're just really into Creed.

Cassidy Vinyard and Jordyn Smith, two 32-year-old women with no divorces (and no kids), are the ringleaders of a rodeo phenomenon known as "Divorced Dad Dressup" for the upcoming Creed concert.

The group isn't actually just for divorced dads. It's a mix of longtime fans and teenage newcomers.

As Sarah Smith discovered, the excitement around Creed is about more than '90s nostalgia or the so-called "divorced dad rock" subgenre. It's about connection.

Matt Wyatt, Audience Producer

matt.wyatt@houstonchronicle.com

🎤 On the big stage

Lizzo performs during the Houston Livestock Show and Rodeo in Houston, Friday, March 6, 2026.

Photo by: Jason Fochtman, Houston Chronicle

About Last Night: Lizzo

Lizzo delivered a high-energy debut for the rodeo's Black Heritage Night, with help from Slim Thug, Paul Wall, Mike Jones and The Walls Group.

Dwight Yoakam also will play the rodeo in February.

Photo by: "Country Music"

Up Next: Dwight Yoakam

Dwight Yoakam returns to the rodeo stage for a third time tonight after more than two decades and a lifetime of hits.

Ernesto Cardenas makes food from a large skillet at Texas Skillet during the Houston Livestock Show and Rodeo in Houston, Friday, March 6, 2026.

Photo by: Jason Fochtman, Houston Chronicle

The high-stakes business of feeding the rodeo

The rodeo's 75 food vendors put in long hours and face high up-front costs to feed the event's 2.7 million customers, but some make $500,000 in 21 days. Some concessionaires rely on the rodeo for up to 40% of their annual revenue. Read More

Conroe, Woodlands offer rides: To ease parking hassles and traffic woes, the two Montgomery County municipalities are offering rides to the 2026 Houston Livestock Show and Rodeo. Read More

📅 The calendar

Tonight: Dwight Yoakam
March 8: Forrest Frank
March 9: Luke Bryan // First Responders Day
March 10: Megan Moroney
March 11: Creed // Community Day

🔧 News you can use

Notice: You're receiving this update as part of our special coverage of the rodeo and its impact on Houston's food, music and arts culture. Find the rest of our coverage of RodeoHouston at Houstonchronicle.com