Gucci debuted the first sponsored AI Lens created specifically for a luxury brand, letting Snapchat users transform themselves into stylized characters inspired by the house's signature looks. At the same time, ByteDance introduced Seedance 2.0, a new AI video generation model currently in beta. Early demos show smoother motion, more realistic human movement, and fewer visual artifacts common in AI video. The tool is being tested within ByteDance's Jimeng AI platform and hints at a major leap in short-form, AI-generated video quality. | | A new Smart Promotion program As per TikTok: "The program replaces Co-funded Promotion, using TikTok's algorithms to co-invest in marketing, guaranteeing a 5x ROI and driving GMV growth (+70% during Black Friday). Benefits include simplified 3.5% fees, automatic points rewards, enhanced product exposure, and time savings." | | | NFL content explodes on YouTube NFL-related videos passed 20 billion views in 2025. Since 2020, global views have surged more than 250%, while fan-created uploads have grown even faster. The data shows how sports fandom on YouTube now extends far beyond live games. | | | Which Super Bowl ads drove the most attention Using its Grok AI to rank conversation volume and sentiment, X shows brands like Budweiser, Apple Music, and Kraft Mac & Cheese stood out across categories like "most loved" and "most talked about." The analysis also reinforced that pre-game buzz matters more than ever, humor fuels engagement, and integrated campaigns amplify impact well beyond TV. | | | 2026 AI in social media marketing statistics We surveyed agency and in-house marketers about how AI fits into their daily social media workflow—use cases, tools, editing, outcomes, concerns, and 2026 budget direction. Dive into our latest article and get your 2026 AI in social media marketing report as PDF. | | | YouTube TV introduces cheaper themed plans Instead of a single all-in plan, users will be able to choose from 10+ themed bundles covering areas like Sports, News, Entertainment, and Family content. These options are designed as more affordable alternatives to the main YouTube TV subscription, and the rollout will happen gradually over the coming weeks. | | | X introduced Collaborative Notes When a note is requested, AI generates a first draft, which is then refined in real time through community ratings and suggestions. The feature is currently limited to Top Writers on English-language posts, with contribution eligibility based on writing impact. The system is open-source and will expand based on user feedback. | | | | | |
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