Viewer insights from YouTube | | YouTube's "Why We Watch 2.0" report expands on last year's study, incorporating insights from thousands of viewers to understand content preferences. The 32-page report delves into what keeps viewers engaged and returning to channels. Findings show that 96% of viewers associate high-quality content with emotive markers, while 92% value technical quality. Interestingly, only 5% of viewers consider emotive markers the sole indicator of quality, and less than 1% rely solely on technical markers. Dive deep. | | Pinterest hosted a holiday marketing webinar Highlighting its 522 million monthly active users as a significant audience for advertisers, the platform has become a hub for product discovery. Pinners are 41% more likely to use it for purchase intent or exploring new ideas compared to other apps. Pinterest offers various tools for marketers. Jump in. | | | Snapchat is testing two new advertising formats Sponsored Snaps, launching with Disney for the first time, will allow businesses to deliver full-screen vertical video content directly to users. Promoted Places, partnering with McDonald's and Taco Bell, will highlight sponsored locations on the Snap Map. Read more. | | | Meta AI chatbot to be available in new countries The chatbot is now available in Brazil, Bolivia, Guatemala, Paraguay, Philippines, and the United Kingdom. It's set to launch soon in various Middle Eastern, North African, and Southeast Asian countries, including Algeria, Egypt, Indonesia, Iraq, Jordan, Libya, Malaysia, Morocco, Saudi Arabia, Sudan, Thailand, Tunisia, UAE, Vietnam, and Yemen. | | | November calendar ideas and inspirations Our 2024 Social Media Holiday Calendar includes mainstream holidays, national days, and quirky observances, enabling easy planning for posts, promotions, and hashtag campaigns. Click here and download its Google Calendar file for convenient access to the entire year's worth of holidays. | | | Pinterest Halloween Trends Some of the many insights: Searches for "it girl Halloween costumes" are up 170% year-over-year. Sports-themed costumes are gaining popularity with "sports costume ideas" searches increasing by 265%. "Vintage Halloween" searches are rising 50%, and "90s Halloween decorations" are up 140%. | | | YouTube has introduced several new features Updates include improved Shorts templates for easier content repurposing, an option to receive notifications for full song releases when using song snippets, and a toggle to decrease Shorts frequency in the Home feed. Additionally, YouTube Studio Mobile now supports landscape view on both Android and iOS, allowing creators to view performance data in a wider format on mobile devices. | | | | | |
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