June 5, 2024
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 | Yasmeen Khalifa, Audience Engagement Producer |
Best of the Bayou
Today we're talking about how RodeoHouston generated $600M in 2024...
If you read one thing: This year, RodeoHouston generated an economic impact of $326 million, officials said Tuesday — up 43% from 2019, the last time such an analysis was conducted. The rodeo also spurred total economic activity of $597 million.
The former figure refers to the spending generated by visitors from outside the Houston area, while the latter includes on-site spending by locals.
How many people attended?
The study found that more than 1 million people attended the rodeo, many on more than one day, giving the rodeo's total attendance of more than 2 million over three weeks. About 28% of rodeo attendees traveled from across the Houston area, and about 2% came from abroad.
How did RodeoHouston generate so much money?
The rodeo, with its roots in ranching and livestock industries as well as Western culture, was buoyed this year by a version of the "Yellowstone effect," RodeoHouston president and CEO Chris Boleman said, with fans of the popular Kevin Costner drama, set in Montana, taking an interest in the ranching life the series depicts.
"We're definitely in a time where Western heritage is just really popular, so you're seeing a spike at a lot of rodeos across the nation in terms of attendance," Boleman said. "There just seems to be this whole embrace of Western heritage, even in Houston, as urban as it is — when it comes to rodeo time, people will go buy their boots and hats."
Read Edward McKinley's full story here.
Stay in the Loop
Photo by: Susan Barber
📰 Need to Know
- A compromise was reached on Shepherd-Durham changes. A Heights road project paused after Mayor John Whitmire raised concerns about the loss of lanes for drivers is back on pace after what officials called a compromise to some design changes.
- Developers are answering Texas' call for new natural gas power plants. Developers have requested $38.9 billion in financing from the Texas Energy Fund for 55 gigawatts of proposed gas-fired power plants on the ERCOT grid.
- HISD parents are confused and angered after summer school robocalls. Many families were confused after a sudden phone call from HISD informed them that their students must attend summer school.
- PLUS: Houston ISD named eight more schools that will be rebuilt or renovated if voters pass a $4.4 billion bond.
- Where FEMA has disaster centers in Houston and how to get help. The Federal Emergency Management Agency has five disaster centers set up in Houston to help people following last month's storms and subsequent flooding.
- A garbage truck driver was sentenced to 6 years after a jury downgraded the murder charge. The decision to sentence an ailing garbage truck driver who backed over and killed a customer to six years in prison was not one that came lightly, a judge said.
💼 Business
- Elite Pickleball Club will open in a former Randalls grocery store. Elite Pickleball Club will fill a former Randalls grocery store in southeast Houston's Clear Lake neighborhood. It will be the second location after opening in the Heights last year.
🚗 Outside the Loop
- Sugar Land wants a developer to build a 'rapid start' power plant. Sugar Land may build a new 135-megawatt power plant as early as 2025, city officials say.
- Montgomery crime prevention district will help fund police salaries and a new facility. Montgomery officials are creating a district that would help support law enforcement by funding a new state-of-the-art facility, salaries and equipment.
- Additional mosquito spraying to begin after West Nile Virus was found in Fort Bend County. A mosquito sample from Fort Bend County that tested positive for West Nile Virus has prompted authorities to reduce the risk that the disease is transmitted.
Point of View
Photo by: Yasmeen Khalifa
Abortion laws are clear as blood. Ask the Texas Supreme Court.
The Texas Supreme Court asks doctors to trust them on medical exceptions to the abortion ban to save women's lives, even without a consensus standard on what qualifies as a medical emergency, writes the Chronicle Editorial Board.
- I waited in line 12 hours to vote in Mexico's election. I still couldn't. The day ended in profound disappointment, anger and helplessness, one reader writes.
Houston vs. All Y'all
Photo by: Karen Warren, Staff Photographer
Astros pitcher Cristian Javier will undergo Tommy John surgery, a report says.
The hits to the Astros' rotation keep coming as Cristian Javier will undergo Tommy John surgery later this week, per a report Tuesday.
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Get Out
Photo by: Karen Warren/Staff Photographer
Trill Burgers is giving away free burgers on Friday for its anniversary.
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- Grant-Lee Phillips and Billy Harper are among the top Houston live events this week. Concerts from Jim Lauderdale and Silversun Pickups are also among Houston-area events recommended this week.
Have you been seeing webworms around town? Webworms are commonly spotted in large clusters on the sides of trees, houses and cars. Though unharmful, they can be difficult to remove and their congregation can be an eyesore. Insect experts offer potential solutions here.
I need all the bugs to chill out.
Puzzle of the Day: SpellTower
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