Study conducted by Forbes Advisor in partnership with Talker Research | | This recent study involving 2,000 U.S. internet users revealed that young consumers, particularly Generation Z, are increasingly turning to social media platforms like TikTok and Instagram for business discovery, with a significant 25% decline in using Google compared to Generation X. While 84% still use search engines for brand name searches, there's a 30% drop from Baby Boomers (94%) to Gen Z (64%). Notably, one-third access the internet solely through mobile phones. The survey, conducted between April 12-22, 2024, has a margin of error of +/- 2.2% at 95% confidence level. Dive deep! | | Meta announced the dates for its highly anticipated Connect conference Scheduled for September 25th and 26th, the 2024 Connect conference will have in-person and virtual components, allowing attendees to participate from Menlo Park or anywhere worldwide via webcast. Interested individuals can sign up for exclusive sneak peeks into this year's speakers, sessions, and featured technologies. | | | Early access to experimental features Though you can already sign up to beta test some Instagram features via Meta's beta testing program, a new "Early Access" menu item is currently being tested behind the scenes within the app's code. Through this, the app can gain insights from a diverse user base, refine and improve the functionalities based on real-world usage. | | | Two new important guides from TikTok Offering a valuable resource for advertisers looking to create and launch effective ad campaigns; this guide provides everything you need to know from targeting options, to analytics, from bid strategies, to creative variations. Plus, with the Olympics coming up, TikTok released a dedicated 19-page "Summer of Sports" guide for sports marketers. | | | Stay ahead with Special Days Calendar Don't miss out on engaging your audience with timely and relevant content! Mark your calendars for upcoming celebrations like National French Fry Day on July 12th or the International Day of Friendship on the 30th. To ensure you never miss a beat, access our convenient Google Calendar file. | | | LinkedIn will show smaller images on posts All non-sponsored posts will feature a smaller, more condensed image preview for linked content, while sponsored posts will retain the previous, larger link preview format. As per LinkedIn: "We're enhancing the simplicity of our feed by introducing a revised image size and third-party article link preview layout, specifically for organic posts and Sponsored Content." | | | Timely marketing campaign guides As Father's Day approaches, TikTok has released a 7-page guide to assist marketers in leveraging the app's potential for Father's Day-themed promotions. It offers tips, trend analysis, content inspiration, planning recommendations, etc. Additionally, in recognition of the upcoming Pride Month, TikTok has also announced a new initiative featuring Visionary Voices. | | | Important update from Google Business Profile Chat and Call Effective July 15, 2024, users will no longer be able to initiate new chats through the platform. Subsequently, on July 31, 2024, Google will completely disable these features, rendering chat and call history inaccessible. | | | | | |
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