Meta has been forced to scale back its AI plans in Europe | | This is due to the concerns over how it is using user data from Facebook and Instagram to train its AI models. However; Meta says it is only using publicly shared posts and photos, not private messages or audience-restricted content, which it believes aligns with its user agreements. As a result, the rollout of Meta's AI tools in Europe will be delayed until these data usage concerns are evaluated by EU officials. A likely outcome is that European users may need to explicitly allow their public content to be used for training Meta's AI models going forward. | | Image search feature in TikTok Shop The feature finds similar products by uploading a visual example, either by taking a photo or using an existing image from their camera roll. Dash Hudson and NielsenIQ report reveals that TikTok Shop ranks as the ninth-largest retailer in the US and the second-largest in the UK. The report also indicates that users increasingly spend more money on the app. | | | Youtube experiments with separating comments into topic groups during live video streams Users in the test group will see a banner at the top of the live chat that has accumulated a sufficient amount of chat activity prior to their arrival. YouTube is also testing an image-based search feature using Google Lens, allowing users to find related videos by taking a photo or uploading an image. | | | Advanced analytics for X Premium subscribers The new feature provides detailed insights into total impressions, engagement rates, profile visits, video performance, link clicks, and more. X has also obtained the exclusive hosting rights for the new season of The Big WNBA 3, positioning it as a valuable advertising opportunity for brands. | | | LinkedIn launches Premium Company Pages Eligible Premium Pages paid subscribers will also receive $500 in LinkedIn ad credits, 3 months of free access to services like Dropbox, Microsoft 365, GoDaddy, and special discounts on Intuit QuickBooks and MixPanel A/B testing as part of the package. The Premium Company Pages rollout is expected to be completed worldwide by the end of July. | | | Instagram is testing a Creator Insights feature The new section, aiming to facilitate brand partnerships for creators, will provide a 30-day performance overview of the creator; including follower growth, accounts reached, and engagement levels. Plus; Instagram is experimenting with a new ad format that overlays sponsored content on user Stories. | | | Snap and its value for film campaigns As per Snapchat: Samba used Fandango data to assess the incremental impact of Snapchat advertising on theatrical ticket sales by comparing ad-exposed audiences with a control group. The results? Snapchat drove a 91% lift in ticket sales. | | | Pinterest introduces expanded AI ad tools It's testing Performance+ automated campaigns that optimize all aspects of Promoted Pin creation through AI. It also offers AI-generated backgrounds for product images tailored to user preferences and plans to integrate its "Shuffles" app's collage feature into ads, with product listings attached to each image. | | | The real-time photo app BeReal is sold It is bought for over $500M by French video game developer VooDoo. Oce boasted around 70 million daily active users, that number has decreased to around 30 million. According to the Financial Times, Voodoo; which has set its sights on growing the app's active user base to 100 million, also aims to introduce ads within the app. | | | How Americans get news on social media Recent research conducted by Pew Research shows that while the news isn't a primary reason for using other apps, half of X users regularly get news there, and Democrats are more skeptical of X news than Republicans, the opposite of Facebook. Meanwhile, likes are now becoming private on X! | | | Reddit partners with DoubleVerify Reddit has formed a brand safety and suitability partnership with DoubleVerify. This collaboration will provide advertisers assurance that their ads on Reddit are being displayed in suitable environments, subject to the limits of its reporting tools. | | | | | |
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