Business messaging updates from Meta | | Meta unveiled a series of new features and enhancements to improve business messaging capabilities during its Conversations Conference last week. Meta plans to introduce AI-assisted capabilities or Businesses on WhatsApp, advertising optimization for messaging, conversions API for Business Messaging, expansion of Meta Verified, custom promotional messages, updated message templates for Businesses, and last but not least; Business Calling in WhatsApp Business. Dive deep. | | TikTok shared a guide for fashion marketers The guide delves into the preferences of users and the crucial elements that influence their purchase decisions. It explores promotional offerings, including pixel setup, ad formats, targeting options, case studies, best practices, creative recommendations, and a calendar of key shopping dates. | | | LinkedIn rolls out The Wire This video ad solution enables brands to integrate their in-stream video ads with trusted publisher content. LinkedIn partnered with industry giants like Barron's, Bloomberg, Business Insider, Forbes, MarketWatch, NBCUniversal, Reuters, The Wall Street Journal, and Yahoo Finance. Read more. | | | The effectiveness of AR for brand promotion In collaboration with Omnicom Media Group and Amplified Intelligence; Snap explored AR in capturing user attention and driving superior campaign results. The study's key finding reveals that when leveraging AR elements, Snapchat achieves a remarkable fivefold increase in active user attention compared to industry benchmarks. | | | Getting feedback on Reels clips before posting Some IG users are now being prompted to send a preview of their in-progress Reels to friends in the app to get their input on their latest creations. Instagram is also testing another feature, enabling you to share your Reels with a selection of non-followers before posting. | | | Verified Accounts filter on X search bar X introduced a new search filtering option that allows users to narrow down their search results to display content solely from verified accounts. This "Verified accounts" filter, accessible through the "From" field on X Search, empowers users to curate their search experience by focusing exclusively on profiles that have opted for X's paid subscription service. | | | YouTube started live testing for Dream Screen Dream Screen AI-powered feature allows users to generate background videos or images for their short clips based on text prompts. The functionality is available to a limited number of Shorts creators, with plans for a broader rollout later this year. | | | Instagram experiments with new features This new feature for Carousel posts allows creators to add text overlays on individual carousel images and reformat how those images are displayed within the carousel format. | | | | | |
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