TikTok World event has gone by | | TikTok introduced Symphony, a new AI suite for advertisers, streamlining tasks like scriptwriting, video production, and brainstorming. Plus, the app launched TikTok One, a centralized hub for marketing tools, replacing the Creative Center. It's also enhancing marketing optimization for TikTok Shops and introducing Unified Lift, integrating campaign measurement functions for better performance evaluation. By the way; if you'd like to get certified as a TikTok Media Buyer; click here. | | Reels Share rates are the key driver of reach Instagram's Chief Adam Mosseri previously had an open Q&A session and he said: "More important than watch time or like and comment counts is send rates… we are looking to help people discover content they want to connect with friends over…'' Read more. | | | Establishing industry standards and regulations for AI development Meta joined the Frontier Model Forum and aims to collaborate with other members like Amazon, Google, Microsoft, and OpenAI to promote top-tier AI safety regulations. Simultaneously, Meta is discontinuing Workplace, its enterprise communications business. | | | TikTok releases Beauty Brand Guide Key takeaways: For new product launches; advertisers have observed a 10% increase in ad recall, a 75% rise in awareness, a 140% enhancement in brand association compared to benchmarks, and a 57% higher purchase intent compared to established product campaigns. Dive deep. | | | Explore our latest case study Betek Boya, home to Türkiye's leading paint brands such as Fawori Boya, Nippon Paint, Tempo, and the top brand Filli Boya, champions innovation and progress in all departments. At Sociality.io, we're proud to partner with forward-thinking clients like them and dynamic leaders like Ece. | | | Stories beyond the usual time limit Instagram is experimenting with a new feature called Lately for Stories. The new feature automatically generates a highlight feed on your profile, showcasing your recent Stories activity. | | | Key summer trends from Pinterest Exploring trends like Tomboy Femme, Rocker Chic, Retro highlights, and Eclectic vintage provides valuable insights into current interests, which can inform your marketing strategies effectively. Learn more! | | | | | |
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