Hey there! Love is in the air 💕

🗓️ 10 - 16 January 2024

Getting in front of TikTok shoppers Love is in the air before Valentine's Day! Love and romance are trending topics on TikTok. TikTok has provided a 12-page presentation with creative video strategy tips focused on driving awareness, conversions, and sales of Valentine's Day-related products and services. The guide has been localized into both a European version and a North American version to provide region-specific recommendations. PS: According to internal TikTok data, videos tagged with #ValentinesDay received 57 billion views globally in 2023. Additionally, over half of TikTok users (54%) say they use the platform to find new ideas and inspiration. Meta is removing specific ad targeting options Sensitive topics like health, race, and ethnicity will be affected by this removal. The change took effect on January 15th, with existing ad sets requiring updated targeting by March 18th.  X partners with Shopify for new opportunities The partnership facilitates greater product exposure, simpler catalog management, and expanded ad options to help Shopify merchants boost outcomes. More to come from both sides. Microsoft updates its Retail Media tool with a New Create Studio element Using conversational AI commands, users can turn product photos into lifestyle images; add keywords to generate tailored headline ideas; remove backgrounds or text, and modify all aspects of a banner ad. Our Picks How to create and use Instagram QR codes Quick Response codes can act as a bridge between social media content and offline interactions. We have completed a new guide to using QR codes to ace your Instagram marketing efforts. Read it up! Removing the ability for paid subscribers to set NFTs as profile pictures X has eliminated all references to this feature on their premium support page, though existing users can keep their hexagonal NFT avatars for now. Converting long videos into Shorts YouTube's new simplified editing tools allow users to reformat extended clips into the Shorts vertical format. By clicking Edit into Shorts in the Remix UI, long-form content can now be easily clipped and optimized. It's pretty handy, watch how. Copyright © 2024 Sociality.io, All rights reserved. 565 Green Lanes, Haringey, N8 0RL London, United Kingdom You are receiving this weekly update because you subscribed to our newsletter. You can update your preferences or unsubscribe from the list anytime.