X now lets advertisers target Premium Subscribers specifically
The social media app X, under Elon Musk, has just added a new tick box in the ad creation process which will enable marketers to hone their ads on paying users only. This could offer higher value for brands looking to reach and connect with active spenders on the platform.
Snapchat partners with Samba TV to give advertisers more campaign insights
Samba TV's direct data from 48 million U.S. households enabled robust analytics that led Snap Inc. to select them as a key partner. Their first-party data allows comprehensive measurement across media.
The ultimate guide to mastering Snapchat Plus
In 2022, Snap launched a paid subscription to its service called Snapchat Plus. It offered early access to features and priority support. Here's everything you need to know about the service, including what it is, why you might consider it, and how to subscribe.
Instagram tests Public Collections on profiles
Building on its Collaborative Collections feature, the app is testing Public Collections which enable users to showcase interests on their profiles. With public collections of their favorite things visible to all visitors, users can share a glimpse into their passions and likes.
Our Picks
A new Verified Organizations Basic tier
X now offers SMBs a $200 per month Verification package (a fifth of the current price) with a gold checkmark, priority support, X Premium+ benefits, X Hiring job listings, and more. Checkout the details!
Sociality.io Annual Review
Full TikTok integration, full Twitter integration, Facebook Reels support, YouTube Shorts support, new onboarding experiences, unified social media API, and more! Dive into our 2023 year in review.
TikTok Fitness powered by Peloton
The partnership launches fitness videos and classes on TikTok, as part of Peloton's plan to improve public perception, broaden customer base, and boost falling sales. Peloton shares surged over 14% following the announcement.
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