Navigating consumption trends 🌊

🗓 26 September - 02 October 2023

Meta reports new consumption shifts Meta, in partnership with Kantar and Nielsen, focused on the opportunities and changes in the Asia-Pacific market. Some key findings to consider: The region is estimated to boast more than two billion digital video viewers, and by 2025, digital video will reach more than 82% of internet users. As per Meta; '68% of Gen Z respondents in the survey said they follow creators for inspiration and discovery, with 79% stating that a creator has influenced their shopping decisions.' TikTok partnered with UM Worldwide They analyzed the impact of resonance on ad effectiveness. With this equation in mind: Reach x Resonance = Reaction; TikTok investigated how the duration of a user's video viewing correlates with their engagement levels. Read more. YouTube launches subscriber analytics YouTube introduced a feature in Studio Analytics that offers distinct metrics for various viewer groups, aiding in understanding the content preferences of new viewers. A "New and Returning Viewers" tab also allows creators to assess content performance by segments. X works on a tag for messages from subscribers The tag will help creators to identify and prioritize their subscribers. Creators can also activate a toggle that allows subscribers to send them DMs, irrespective of their other messaging settings. This feature is aimed at enhancing engagement with paying subscribers. Our Picks Twitter Impressions explained In this comprehensive beginner's guide, we're diving headfirst into the world of Twitter impressions. Let us show you how to uncover the impression numbers behind your tweets, the influence on your brand, and a couple of proven tactics. TikTok launches Creative Assistant The AI-driven "Creative Assistant" tool in the advertising toolkit assists marketers in navigating different aspects of campaign creation by providing relevant examples, and tools, and even generating sample ad scripts, drawing from TikTok's Creative Center resources. Free webinar from Pinterest on Wednesday You will discover how to effectively gauge and improve ad performance, tailor your content to reach the desired audience, set up distinct campaigns for different funnel stages, and enhance engagement using more compelling creative materials. Copyright © 2023 Sociality.io, All rights reserved. 278 Langham Road, N15 3NP London, United Kingdom You are receiving this weekly update because you subscribed to our newsletter. You can update your preferences or unsubscribe from the list anytime.