Hey there, Threads are big for brands ✍️

🗓️ 11 - 17 July 2023

Brand engagement is high on Threads Early data by Website Planet shows that brands are seeing good engagement on Threads, with the average brand profile generating 8x more likes per post than they do on Twitter. However, overall engagement in the app remains relatively low, with time spent in the app declining by around 60% from its initial launch highs. TikTok tests a new Shop tab The tab is currently being tested with a small group of users. Data suggests that the tab could be a valuable tool for brands looking to reach new customers on TikTok. The most popular products in the "Shop" tab are fashion, beauty, and home goods. Ten AI marketing tools to transform marketing AI is revolutionizing digital marketing and has got integrated into display ads, image generation, social media automation, and much more. Here is a look at a few trends in AI for marketers that will dominate the coming years.  YouTube will suggest video titles Available on Youtube Studio only to creators, titles are generated based on the video's transcript and description. The platform says that the suggested titles will be available within a few hours after the upload is done. Our Picks Instagram will add product tags to brand stories The feature which uses AI to identify products is currently being tested with a small group of users and could be a valuable tool for brands looking to increase product visibility and drive sales on Instagram with automated info and link to the product's website. A new report on key gaming content trends The report found that gaming content is a major driver of engagement on TikTok, with over 3 trillion views in 2022. The report also identified three key trends in gaming content on TikTok: live streaming, challenges, and creator-driven content. Learn more! Reddit is removing Reddit Gold Awards System Reddit says it is sunsetting the current system because it wants to "re-think" how it rewards users. The company will no longer sell new coins starting on July 14, 2023. Existing coins and awards will still be available until September 12, 2023. Copyright © 2023 Sociality.io, All rights reserved. 278 Langham Road, N15 3NP London, United Kingdom You are receiving this weekly update because you subscribed to our newsletter. You can update your preferences or unsubscribe from the list anytime.