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🗓 13 - 19 December 2022

Meta commissioned a Marketing Mix Modelling study from Analytic Partners The research examined 6 industries, 17 brands, 70 campaigns, and over 500 ads. The goal was to unpick a campaign's core components to understand what really drives higher ROI through video ads. You can download the 12-page report here. Some highlights from the report; ROI for video ads is over 5x higher when a brand logo is used in the ad and is highest when the logo is shown within the first two seconds, placing your products within lifestyle situations sees ROI increase by 26%, and ROI is highest when a campaign has an average weekly frequency between 1 and 1.5. New updates and tools from Youtube Data Stories panels provide weekly recaps on the number of things published, viewers tuned in, percentage of new or returning traffic, weekly revenue, and more. The platform also added video processing time indicators and emoji reactions. Sell your products across the TikTok ecosystem TikTok marketing is crucial for promoting your brand and selling your products. How does it work? How can you set it up? Answers and additional tactics are all here in our article. Read it up! TikTok Tests new horizontal full screen mode Some selected users globally are now seeing a new full-screen button displayed on screen in some clips, which prompts users to tilt their screen to the side. Our Picks Twitter bans the linking of certain social platforms You need to remove all links in your bio and no longer tweet links from FB, IG, Mastodon, Truth Social, and a couple more. Links from YouTube, Pinterest, Reddit, LinkedIn, Snapchat, and TikTok are all fine. More news from Twitter Musk is working towards a version of Twitter Blue that will display half the ads and no ads. A survey suggests 53% of brands won't pay for verification on Twitter. Plus, the platform shares mock-ups of longer tweets. Insights into what motivates and inspires Gen Z Conducted in partnership with Omnicom Media Group and Snapchat, the main finding is 'Gen Z expects brands to be drivers of social change and look for fair labor practices, inclusivity, and sustainability.' Copyright © 2022 Sociality.io, All rights reserved. 278 Langham Road, N15 3NP London, United Kingdom You are receiving this weekly update because you subscribed to our newsletter. You can update your preferences or unsubscribe from the list anytime.