Let's play smart there!

🗓 18 - 24 October 2022

TikTok launched Smart Performance Campaigns It essentially requires you to put your trust in TikTok's machine-learning systems for full ad targeting and optimization. In its early tests, over 80% of Smart Performance Campaigns outperformed manually set-up campaigns. The company also announced its first-ever global gaming event; TikTok Made Me Play It, featuring popular gaming creators and representatives from some of the top gaming companies. You can sign-up to register for the event here. LinkedIn adds new accessibility Features LinkedIn provides more recognition for accessibility roles, publishes new LinkedIn Learning courses focused on accessibility, adds auto-captions on videos, all-text functionality in Campaign Manager, and the option to turn on high contrast when watching videos in the app. Google gives users more control over the ads Users will control what they do/don't want to see or turn off ads' personalization completely. Plus, they can limit ads in certain topic categories, like alcohol, dating, and weight loss, in addition to indicating personal interests. Three new ad options from Youtube The company launched a new offering called Moment Blast which enables advertisers to better highlight their offers to Connected TV viewers, new audio ad options to connect with viewers listening to YouTube content, and Youtube Selects. Our Picks Use Facebook Stories for your business 300 million daily active users on Facebook consume content in this format. This guide will give you tips, tactics, and metrics to get your marketing going. Instagram announces Creator Portfolio Brands can now make their projects discoverable by creators who meet their criteria and creators are able to build their own portfolios in the app. Plus; Meta made branded content tags available to all Facebook Reels creators. Instagram launches live test of native post scheduling Instagram has launched a live test of native scheduling in the app, with a limited group of users for now, but likely to be expanded sometime soon. Copyright © 2022 Sociality.io, All rights reserved. 278 Langham Road, N15 3NP London, United Kingdom You are receiving this weekly update because you subscribed to our newsletter. You can update your preferences or unsubscribe from the list anytime.