Twitter has some new stuff for you | | Get ready for a lot of soccer-related chatter on social media as the World Cup 2022 is coming up next month. For this same reason; Twitter has shared some new tips on how brands have seen success via sports event-related promotions in the past, which could assist in your planning. Plus, the platform launched its 'Link Spotlight' feature which enables brands to add a URL, with a variable CTA button, to their profile in the app. Last but not least, Twitter is testing a new option to restrict who can mention you in the app. | | TikTok publishes a new marketing playbook for auto dealers According to a research; more than 40% of TikTok users are planning to buy or lease a car in the next six months. With this in mind; the platform created a campaign called #autotok and published a 78-slide Auto Dealers' Playbook. | | | More referral traffic options on Tiktok via Linktree Linktree partnered with TikTok to roll out the new TikTok Profile Kit. By integrating the new Profile Kit, Linktree now provides a richer, more engaging TikTok experience for all creators on Linktree. | | | Google updates search display formats Google is adding site names to search results on mobile, expanding the favicon size for each listing, and switching the ad notifier from 'Ad' to 'Sponsored'. They are now visible in the mobile app and will soon be extended to desktop. | | | Best resources for Instagram story templates A whopping 58% of consumers say they gain interest in a brand after seeing it in a Story. This guide covers everything you ever need to know about Stories and how to use templates to drive your engagement rate. | | | Facebook drops Instant Articles and IG works on Achievement Badges The company will discontinue support for Instant Articles in mid-April 2023. On the IG side; there may be new elements in Reels which displays badges like Trendsetter and Creative Streak based on Reel's performance. | | | Facebook is working on Collaborative Reels Facebook is currently developing a new 'Invite Collaborator' option in the Reels creation flow, which would enable you to add another profile as a co-creator to be listed on your clip. | | | Twitter launches initial test of audio chats within communities Some Community admins on Twitter will be able to launch audio chats, which will only be visible within the group. | | | | | |
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