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September 26, 2021

SHEIN ANNOUNCES SHEIN X ROCK THE RUNWAY FEATURING THE FW2021 COLLECTION

SHEIN ANNOUNCES SHEIN X ROCK THE RUNWAY FEATURING THE FW2021 COLLECTION
With Special Performances by The Chainsmokers, Saweetie, Darren Criss, and More!
WHO: Global e-retailer SHEIN with The Chainsmokers, Saweetie, Darren Criss, Thuy, Willie Gomez, Riley Clemmons, Blu DeTiger, and more.
 
WHAT: International online shopping e-commerce brand SHEIN, presents SHEIN X ROCK THE RUNWAY 2021– an exciting hybrid-special event that is part music concert, mixed with innovative choreographed dances in a non-traditional fashion show. As a one-stop destination for fashionistas, SHEIN aims to create a one-stop destination for discovering indie music, global superstars, dance choreographers, and entertainment through this unforgettable fashion event. SHEIN's ROCK THE RUNWAY will also help to support and raise awareness and donations to benefit National Action Network is one of the leading civil rights organizations in the Nation with chapters throughout the entire United States and Youth Emerging Stronger building bright futures for foster and homeless youth. SHEIN is donating $350,000 across both charities.
 
The virtual event will include 5 equally individual segments, uniquely showcasing stylish trends for the SHEIN Fall-Winter 2021 collections, while featuring dynamic performances by renowned musical guests. In celebration of the SHEIN X Challenge (which aired its finale on September 12, 2021 via YouTube), the show will also feature the top 5 finalists designs during the SHEIN X Segment.
 
Use the code "UNI16" get the exclusive discount on the collection and other trendy pieces on the SHEIN website and app.
Featured Musical Performances
The Chainsmokers
Saweetie
Darren Criss
Willie Gomez
Riley Clemmons
Blue DeTiger
 
Featured Choreographers
Jemel McWilliams
Matt Cady
Candice Heiden / LA Roller Girls
Phillip Chbeeb
Marissa Heart
Gabe Deguzma 
WHEN:  September 27, 2021 at 1:00 am UAE time
 
WHERE: SHEIN's free app as well as SHEIN's official YouTube, Twitter, Instagram and Facebook

Contact Walker Drawas:
Jennifer Walker/ jennifer@walkerdrawas.com
Caroline Rosato / caroline@walkerdrawas.com    
Sam Mittman / sam@walkerdrawas.com
 
About SHEIN:
Founded in 2008, SHEIN is a fast-fashion e-retailer with a global network that spans 220 countries and regions. Here at SHEIN, we place a premium not on our apparel, but on choice. That's why we drop 1000 new fashion items daily, spoiling our customers with a dizzying selection of on-trend womenswear that they can mix and match to their heart's delight. We do this because we believe that the clothes we wear reflect our personalities and we want to empower today's women to explore and express their individuality. With the abundance of choice we provide, our customers can intricately craft that perfect look which reflects their individuality. Simply put, we help you do you. To learn more about SHEIN, follow us at shein.com,  instagram.com/shein_ar and  youtube.com/shein.
 
About Youth Emerging Stronger (YES):
Since 1985, Youth Emerging Stronger (YES) has served unhoused youth, ages 12-24, ensuring that they have the skills and behavioral mindsets to realize their passions and dreams in the areas of education, employment, and safe, stable housing; all while providing ongoing mental health therapy.  YES empowers them to fight against the systemic inequities that have imposed disproportionate challenges on their families and provides them the ability to grow and become self-sufficient community members. To learn more information about YES, visit www.YouthEmergingStronger.Org.

 

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