As a myriad forces – technological, social, economic, regulatory, and non-traditional competition – fundamentally alter the financial services and banking landscape, banks are driving innovative initiatives to stay in tune with this changing reality (times). As a result, new business offerings around Marketplace Banking, Banking as a Service (BaaS), and Embedded Finance are gaining rapid traction.
In this evolving landscape, our valued client, Paytm – a unicorn Fintech with an evaluation of over US$ 15 billion, offers a remarkable reference for new ways of value creation and delivery with their Marketplace Banking offering. For instance, the bank is driving unprecedented growth with – - Financial Marketplace - The bank sells white-labeled credit cards from Citibank, term deposits from IndusInd bank, and unsecured loans from various financial services companies through their platform
- Open Banking – The bank powers nearly 25% of all open banking payment volumes in India and have now reached a whopping 3.2 billion transactions a month
- Embedded Finance – With its SuperApp – offering everything ranging from electronics, apparel, flight booking – Paytm embeds financial products such as Buy Now Pay Later (BNPL) in the primary consumer journeys
Hope you will find this case study relevant as you scale your financial services organization's digital transformation. Feel free to reach out to us if you would like to see a demo or discuss how our industry-leading solution suite can help your organization accelerate its digital transformation journey. | 
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