YouTube reaches 120 million people watching on TV screens per month | | The company announced that 120 million people watched YouTube or YouTube TV on their TV screens in December 2020. YouTube's chief product officer Neal Mohan is soon to update advertisers and marketers on what the platform has seen this past year and what will come in the future. | | New research on the importance of diversity Facebook published a new report on diversity representation and advertising. The report includes a survey of 1200 people, a review of more than 1200 brand lift studies, and an analysis conducted on more than 1000 Facebook video ads. | | | Instagram Lite is now available in 170 countries Instagram Lite enables users in low connectivity regions to utilize most of the features of Instagram, excluding more advanced tools like AR filters. The company announced that the app is updated to even support Reels that it's looking to make the app available in all regions soon. | | | AR Glasses, wristbands, and more Remember Facebook's collaboration with Ray-Ban in making wearable AR glasses? Now it's bigger than that. "They require a new paradigm because they will be able to function in every situation you encounter in the course of a day", the company wrote in a blog post. | | | The step by step guide on Facebook Watch Party in your Facebook Group Watch Party experience helps you engage with your community, especially around topics you care about. In this article, we share the steps and tips to host a Facebook Watch Party in your Facebook Group.
| | | Clubhouse announces Creator First accelerator program Through the program; the app will provide financial support and expertise to a selected group of creators, with a view to helping them build their audience, and ultimately monetize their Clubhouse efforts. The deadline for applications will be March 31, 2021. | | | New business tips, resources, and guides TikTok's new #getdiscovered platform provides info on various elements of brand-building on the platform meanwhile Facebook's 'The Pivot' takes a look at how some businesses have adapted and switched focus during the pandemic. | | | A new feature from Tiktok will spot cruel comments This feature will also advise people to reconsider their posts before they are sent. Video creators will be able to filter comments, remove all comments, and hide specific keywords. | | | | | |
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