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January 12, 2021

111 billion dollar industry! 😲

Global consumer spending in mobile apps reached a record $111 billion

Consumers spent nearly $111 billion globally on in-app purchases, subscriptions, and premium apps across both mobile games and non-game apps. This is 30% more than what was spent in 2019.

WhatsApp forces users to accept its new privacy policy

The update is to offer integrations across the Facebook Company Products. There will be so much private data collected with it that people are hesitant to accept it. By Feb 8th, those who live outside of the EU should either accept it or find alternatives such as Telegram.

TikTok took another step with its AR tools

The company added a new LiDAR-enabled effect for iPhone 12. LiDAR measures how long it takes for light to reach an object and reflect back, and will eventually enable the creation of new AR tools.

New Pages experience from Facebook

The company announced that with the redesign; a Page's bio and posts will be found more quickly, a new Q&A format for engaging fans is coming up, and the Like button is giving its place to Followers.

Our Picks

Which is more important? Reach or impression?

In the social media world, there are two critical metrics 99% of teams track but often misunderstand. Both make significant impacts on your social media existence; let's figure out which is more important.

2021 social media special days calendar

Almost every day of the year is some sort of a holiday on the internet and you definitely don't want to miss the chance to celebrate them. Download the calendar in ICS format or add it to your Google Calendar!

Twitter, Facebook, Snapchat, Youtube, and Shopify banned or restricted Trump

The raid on the Congress Building is on the agenda of all social networks recently. While some of the users accuse social networks of being too censored, some find such behavior appropriate. You can check all the details about Donald Trump's ban on social media here.

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